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From a press release<\/strong><\/p>\n\n\n\n HALIFAX: <\/strong>The Thong Principle<\/em> has nothing to do with minimalizing beachwear and everything to do with maximizing communication impact.<\/p>\n\n\n\n The new book, written by Nova Scotia author donalee Moulton, explores why miscommunication occurs, where writers and speakers are most likely to muddy the waters, and why we put our heads in the sand when it comes to saying what we mean.<\/p>\n\n\n\n \u201cWe are communicating more quickly and more frequently than at any other time in history.<\/p>\n\n\n\n \u201cUnfortunately, we are also more often sending incomplete, confusing, and annoying messages that fail to do the job they were intended to do,\u201d says Moulton, an award-winning author based in Halifax.<\/p>\n\n\n\n [adrotate banner=”31″]<\/p>\n\n\n\n [adrotate group=”6″]<\/p>\n\n\n\n The ThongPrinciple: Saying What You Mean and Meaning What You Say, <\/em>published by Business Expert Press in the United States and distributed through Harvard Business Publishing, takes readers through common communications problems including conciseness, elevated language, and disorganized language.<\/p>\n\n\n\n The chapter, \u201cIt\u2019s Not What You Say, It\u2019s How You Say It, Idiot,\u201d delves into the issue of tone.<\/p>\n\n\n\n \u201cEffective communication is about more than clear content. It\u2019s also about conveying information in a way that resonates with your audience.<\/p>\n\n\n\n \u201cTick them off and it doesn\u2019t matter how brilliantly you have explained something,\u201d says Moulton.<\/p>\n\n\n\n [adrotate banner=”148″]<\/p>\n\n\n\n [adrotate banner=”123″]<\/p>\n\n\n\n There is also a chapter that looks at the plain language movement and the demand for language to be understandable, not indecipherable. In the U.S., plain language is now the law. Here\u2019s why:<\/p>\n\n\n\n While 60 percent of people can grasp the significance of the lyrics of an Elvis Presley song, only 14 percent can correctly answer four questions about the most basic components of their health insurance plan, and only two percent can understand the minutes of the Federal Open Market Committee.<\/p>\n\n\n\n \u00a0\u201cThis has nothing to do with the intelligence of readers and listeners and everything to do with the messages they are receiving. That\u2019s what The Thong Principle<\/em> is all about,\u201d says Moulton.<\/p>\n\n\n\n [adrotate banner=”150″]<\/p>\n\n\n\n [adrotate banner=”161″]<\/p>\n","protected":false},"excerpt":{"rendered":" [adrotate banner=”93″] [adrotate banner=”126″] From a press release HALIFAX: The Thong Principle has nothing to do with minimalizing beachwear and everything to do with maximizing communication impact. The new book, written by Nova Scotia author donalee Moulton, explores why miscommunication occurs, where writers and speakers are most likely to muddy the waters, and why we […]<\/p>\n","protected":false},"author":2,"featured_media":28795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[957],"tags":[3741,3742,50,48,3743],"class_list":["post-28794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-books","tag-donalee-moulton","tag-halifax","tag-n-s","tag-the-thong-principle"],"_links":{"self":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts\/28794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28794"}],"version-history":[{"count":0,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts\/28794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}