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From a release:<\/strong><\/p>\n\n\n\n HALIFAX:<\/strong> The provincial government\u2019s Nova Scotia Loyal program took three years and $6 million to develop, but it\u2019s unclear if it will actually incentivize Nova Scotians to buy local products.<\/p>\n\n\n\n Under the Freedom of Information Act, the NSNDP obtained a 2022 report testing different incentive options for the program. Offering extra reward points was not tested during the research phase.<\/p>\n\n\n\n \u201cThis report was commissioned by the Houston government using public money, yet it didn\u2019t even study the incentive program that was eventually settled on,\u201d said NSNDP leader Claudia Chender. <\/p>\n\n\n\n \u201cWe know that Nova Scotians want to buy local and support Nova Scotia farmers, but right now this program does little to incentivize them to do that.<\/p>\n\n\n\n ADVERTISEMENT:<\/strong><\/p>\n\n\n\n [adrotate banner=”169″]<\/p>\n\n\n\n [adrotate banner=”34″]<\/p>\n\n\n\n The 2022 report found that offering a monetary incentive \u2013 such as a gift card with the purchase of local products \u2013 was by far the most effective way to influence consumers.<\/p>\n\n\n\n It also found that customers were more receptive to incentives offered in independent stores, compared to Sobeys. During the testing phase, Sobeys was the only big box store that was studied.<\/p>\n\n\n\n After a cabinet meeting last week, Premier Tim Houston told reporters he decided to go with a points system because research found that most Nova Scotians used an existing points program.<\/p>\n\n\n\n ADVERTISEMENT:<\/strong><\/p>\n\n\n\n [adrotate banner=”71″]<\/p>\n\n\n\n [adrotate banner=”31″]<\/p>\n\n\n\n In fact, while the report contained a survey about the usage of points programs, it did not study their impact on consumer behaviour. <\/p>\n\n\n\n This survey also found the most popular points program was Optimum, which is not part of the Nova Scotia Loyal program.<\/p>\n\n\n\n Nova Scotia Loyal will offer shoppers Scene+ points and Air Miles on the purchase of local products at Sobeys and NSLC.<\/p>\n\n\n\n The promotion is only available one week per month.<\/p>\n\n\n\n [adrotate banner=”92″]<\/p>\n\n\n\n [adrotate banner=”206″]<\/p>\n","protected":false},"excerpt":{"rendered":" [adrotate banner=”93″] [adrotate banner=”148″] From a release: HALIFAX: The provincial government\u2019s Nova Scotia Loyal program took three years and $6 million to develop, but it\u2019s unclear if it will actually incentivize Nova Scotians to buy local products. Under the Freedom of Information Act, the NSNDP obtained a 2022 report testing different incentive options for the […]<\/p>\n","protected":false},"author":2,"featured_media":35774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[957],"tags":[3124,196,50,48,1378,835,6844,7121,160],"class_list":["post-47313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-claudia-chender","tag-east-hants","tag-halifax","tag-n-s","tag-n-s-ndp","tag-ndp","tag-nova-scotia-loyal","tag-points-program","tag-sobeys"],"_links":{"self":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts\/47313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47313"}],"version-history":[{"count":0,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/posts\/47313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=\/wp\/v2\/media\/35774"}],"wp:attachment":[{"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-z.thelaker.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}